THE PEOPLE STRATEGY:
Your Complete Guide to Truly Understanding Your People
Enter your email below and get instant access to The People Strategy workbook, a framework designed to help you connect, understand, and lead your people in a way that drives real results.
After submitting this form, you will have instant access to the workbook.
Your Most Important Strategy
Align Your People, Purpose, and Performance
“People drive results. Results don’t drive people.”
— Chad Carden
Most leaders focus on strategy, numbers, and outcomes but forget the one thing that actually makes those outcomes possible: their people.
The People Strategy helps you bridge that gap.
It’s a simple, repeatable process to understand your people at a deeper level, align their goals with organizational success, and create a culture where everyone wins.
DOWNLOAD THE WORKBOOK HEREHow To Use The People Strategy
The People Strategy is a practical, hands-on workbook designed to guide real conversations with your people.
Use it in one-on-ones, team development sessions, or performance check-ins to:
- Spark meaningful dialogue
- Discover what motivates and fulfills your people
- Create individualized action plans that actually stick
Watch this video to discover exactly how to use The People Strategy workbook in your next 1:1 or team development session.
download it nowInside, You'll Discover:
GCGs
Define what matters most to your people — their goals, how they add value, and where they want to develop next.
WINs
Explore what motivates and fulfills your team, both in their work and personal life, to increase engagement and connection.
Expectations
Set clear, shared expectations between you and your people to build alignment, accountability, and mutual respect in every role.
Engagement
Identify where each person stands — growth-focused, steady, or disengaged — and lead them where they are.
Energy vs. Stuff
Pinpoint the work that energizes versus drains your people, then shift focus toward activities that drive energy, impact, and results.
Implementation
Create a realistic, personalized plan for growth and success, then revisit it regularly to celebrate progress and adjust as needed.
Launch Your People Strategy Today
Behind every goal, metric, and strategy are real people — and understanding them is where true leadership begins. The People Strategy workbook helps you lead with intention by giving you a clear, simple process to connect with your team, uncover what drives them, and align their growth with your organization’s success.
This tool is a a conversation starter, a culture builder, and a guide for leaders who want to make work meaningful again. Download your free copy today and take the first step toward launching your People Strategy.
GET STARTED HEREHey, I'm Chad
Founder of The Designed Leader
With decades of experience helping organizations grow through their people, my approach blends practical strategy with authentic connection. Now, I’m sharing The People Strategy, a simple, actionable framework to help leaders truly understand their people — uncover what drives them, build trust, and create cultures where they thrive.
Launch Your People Strategy Today
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